Decontoured is an innovative start-up whose aim is to create a new luxury dimension: sustainability. A new way to conceive the garment’s cycle, not merely a disposable object but a long-lasting one. Decontoured gives a new life to garments through contemporary shapes and design, whilst preserving their heritage. Right Studio created a tailored made communication in order to make the clients wishing to give a new emotional value to that garment lying at the bottom of their wardrobes. It’s not vintage. It’s deconstructed vintage. From the mother’s wedding dress to the grandmother’s coat, every single garment can be given a new life and become a contemporary and wearable piece. Right Studio is in charge of social media management for both Instagram and Facebook profiles and of the digital pr collaborating with international influencers.