From a small factory created in 1849 to produce combs and buttons made of horn, bone and turtle scale, to an international company with vast know-how that enables it to stand out in the production of plastic semi-finished products, with high technical and aesthetic value. This is the story of Mazzucchelli 1849, which nowadays specializes in processing polymers and is the holding company of different firms that, with the production of sunglass lenses and metal components, offers a wide range of products for the eyewear industry. Right Studio has carried out trend research and development for the collections that were presented at the trade fairs Mido and Silmo, from 2009 to 2015. Amongst others, the Studio has produced still-life shots of the company’s finished products and raw material, it has designed the trade fair stands and organised the launch of B2B projects.