MIRAGE

Res-tile is a contest organized by Mirage, the company that for over forty years has designed and produced flooring and tiling in porcelain stoneware. Res-tile has been organised to test the talent of young designers in revisiting the classical tile with a different design and a different aesthetic perspective. Right Studio has managed all the aspects of the contest, from the concept to the brand identity. It has also produced a corporate video that illustrates the goals of Res-tile and how to take part in it. Furthermore, it has created a website for the contest (including content) and it has managed and organized digital activities and international advertising.