According to Pantone Universe Footwear, every colour has meaning and each of its nuances has an impact on people’s lives, every day. Pantone Universe Footwear bases its shoe-wear collection on colour, intended as a universal language that allows expressing oneself freely. Right Studio has planned and developed the company’s entire presence on social networking sites, managing all content. In addition to that, Right Studio has produced A/W 2016 and S/S 2017 advertising campaigns, and created a product placement project which involved the most relevant Italian influencers, who could convey the brand’s strong identity that focuses on the emotional importance of colours.