In the Japanese culture, the term Furoshiki indicates the art of packing different objects using fabric drapes. And it is also the brand of the innovative footwear that the Italian company Vibram has designed and produced exactly to wrap a person’s foot, just like a drape. Vibram has chosen Right Studio to launch a new type of shoe. The Studio has created the advertising campaigns for seasons S/S 2016, S/S 2017, A/W 2017 and S/S 2018, designing the creative concept of the images, the videos and organising the entire campaign production. Thanks to coordinated visual communications, Right Studio has highlighted Vibram Furoshiki’s strengths: versatility, maximum comfort when travelling and the various ways to use Vibram Furoshiki.